I’ve recently been shooting several images for a new ad campaign for the Chicago White Sox. The campaign is called “Traditions” and focuses on that aspect of fandom where baseball is part of people’s everyday lives where we’re taking snapshots of a variety of situations that White Sox fans have made into traditions. The shooting is still in progress but here’s a shot that we did that has already hit the streets and is in magazines and billboards around Chicago.
It’s about kids who make a snowman into an effigy of White Sox manager Ozzie Guillen, which is something that happens quite bit in the winter.
