I’m currently working on an overseas editorial assignment that requires me to do a lot of traveling and shooting up and down Sydney’s beautiful beaches. After a wet, cold summer I couldn’t be happier to be out and about in this wonderful autumn.
New Website and Portfolios
By Joe in NewsI’ve just done a big update / overhaul of my portfolio site joewigdahl.com with new galleries, lots of new images and downloadable PDFs of galleries for clients to use. I’ve also recoded the back end so that you can view my site on tablets and hand held devices without needing Flash. Check it out and let me know what you think. (Also, let me know if you run across any problems using it.)
Mazda BT-50 Shoot: Zoom Zoom Magazine
By Joe in Advertising, Editorial, Kids / Children, Recent Work, ReportageLast month I was asked by the UK’s Redwood Media Group to shoot a story featuring Mazda’s new BT-50 model for its award-winning online presence, Zoom Zoom Magazine. They wanted to tell a story about a day in the life of a BT-50 owner with a natural, reportage feel- showcasing its versatility by following the owner through rough terrain, a surf trip, a trip to the zoo “glamping” (glamorous camping) with his nieces and capped with a night out on the town.We had a looonngggg shot list for the 2 day shoot and I was working alongside Jefferson Grainger, from Corporate Video Australia, who was shooting the motion segment of the piece for the web.
Working alongside a motion crew on the same production can be pretty challenging for a still shooter because it can significantly cut into the time there is to shoot- especially if the motion crew is shooting sound or if they don’t want to give time to the still shooter (which happens a lot). Thankfully that wasn’t the case in this shoot as Jefferson and I both realized that we were going to have to really work together to make sure that each of us got what we needed and it was actually a lot of fun bouncing ideas off one another as to how to get as many good shots as we could in the time that we had. The client was really happy with the results and I just finished shooting a second feature in Sydney for Zoom Zoom Magazine last week. I’ve included the tears and just a few of the images from the shoot here.
AFS Construction
By Joe in Business / Industry, Portraits, Recent Work, ReportageA few months ago I was contacted by the firm Strategy Design & Advertising about shooting some reportage-style imagery for a company profile booklet for their client, AFS Construction. The goal was to make an ordinary, heavy-duty construction site feel like something interesting and dynamic so that they could really showcase what was unique about the equipment and crew of AFS. I had only 4 hours to get as much imagery as I could and it was my first time on an Australian construction site so I was pretty surprised when I had to spend the first 2 hours of the shoot in safety and regulations training, multiple waiver and release signings and pass two mandatory breathalyzer tests before I was allowed to even step foot on the site. While I was learning about evacuation points and procedures during fires, chemical spills and natural disasters I was watching the sun move and I was losing light. I was relieved to finally get on site with 2 chaperones and less than two hours left and was luckily able to get quite a good range of images. I was thrilled to see the final designed booklet and website that Strategy Design had come up with and these are the results:
After the shoot was done I was left a little exasperated by what seemed like an overabundance of caution. After thinking about it a bit more I had a change of heart when I started to realize how little caution was exercised on similar shoots I had been on in the U.S. When shooting on top of a skyscraper under construction in Chicago a few years ago the site foreman handed me a helmet, said, “Just don’t fall off the side and you’ll be okay,” and then let me roam around on my own for several hours. I’ve been on work sites where I’ve seen fork lift operators drinking vodka before a shift at 7am, contractors rewiring a room with bare hands on live wires, and my own (unwise) safety decisions like shooting in a helicopter in the beginning of a massive electrical storm. The more I thought about how the Australians approach workplace safety the more I’m surprised that Americans seem so laissez-faire about safety- especially with the cost of healthcare and number of lawsuits there.
Project Credits: Agency- Strategy Design & Advertising.
Creative Director/Designer- Dan Mercer. Designers- Geoff Courtman & Christina Perry.
Photos of booklet and website courtesy of Strategy Design & Advertising.
Tags: annual report, design
Sick Kids
By Joe in Editorial, Kids / Children, Portraits, Recent WorkGood Weekend had an assignment for me a few weeks ago to cover a story about several families with children who are critically ill and have terminal illnesses. In two cases the children were born with a devastating disease that made it unable for them to develop mentally and physically as a normal child would. In the case of the third child, Kirrilee had led an active, vibrant childhood and then when she was 12 suddenly suffered a mysterious brain illness that left her profoundly impaired and gravely ill for the last 6 years.
Often when I’m asked to shoot something for an assignment it doesn’t occur to me how odd it is that I’m a total stranger that people let into their homes. I chat for a while, maybe set up some lights, take some pictures and then leave. It’s rare that I get to read a story before I have to shoot for it so I often walk into a shoot situation not really knowing exactly what it is I’m covering. Usually the people I’m taking pictures of aren’t familiar with shoots so they don’t have a lot of time set aside for me to take pictures and it’s pretty hard for me to impose more than an hour or two of shooting so I often have to work fast and thoroughly while trying to keep the subject relaxed.
In each case when I met the families for this shoot I knocked on the door with a sense of apprehension about what I was walking into. How sick would the child be? What would the families be like? Would they be sad? Angry? Would I have to tiptoe around certain subjects? Do they really even want me to take pictures?
As I walked through the front door I was thoroughly surprised at how welcoming and loving each family was and I immediately felt a warmth that I don’t often get right away when walking into a stranger’s home. I heard stories about 24 hour care, constant trips to hospitals, emotional turmoil, exhaustion and alienation but I also witnessed deep love, acceptance and thriving senses of humor. I was surprised at how often the parents and siblings of these sick children were saying things that had me cracking up. They seemed glad to have me come take pictures so that other people could learn about their stories. I felt lucky to get to meet these families and I really wanted to hang out all day with them. I’ve posted a video of a Kirrilee’s brothers performing a dance routine that they do to keep the family entertained.
At the end I felt like it was a tough story to shoot because my wife and I had just given birth to a daughter a few weeks before and we had been going through all of the ups and downs of new parenthood. We were dealing with the massive adjustment in sleep loss and lifestyle change and that feeling that we had no idea what were doing. I know that both my wife and I would look at our little girl and feel an enormous sense of love, responsibility and hope for the kind of parents we would be and the type of person our child would become. Seeing these sick children made me think about how families adapt when plans suddenly change and how they deal with the bumps and bruises of a life they didn’t expect.
Monocle Magazine Shoot: Darwin, Australia
By Joe in Editorial, Landscape, Lifestyle, News, Recent Work, TravelLast month Monocle Magazine sent me up to Australia’s Northern Territory to cover a story on their burgeoning capital city, Darwin. Darwin has become big news in the last few years as the United States has promised to begin stationing several hundred troops there in an effort to re-establish a naval presence in that part of the world. There’s also been some massive investment in natural gas by the Japanese and French to the tune of $39 billion AUD. Monocle wanted to find out how this new interest in Darwin might change the city and what the people and government thought about it. I teamed up with Darwin journalist Eric Tlozek to meet some VIPs there and shoot everything I could with the 2 days that I had. I’ve included the tearsheets here and just a few of my favorite shots from the trip.
It was over 90°F and 99% humidity when I was there so my lens would fog up every time I took the lens cap off and I was dripping with sweat pretty much the entire time. I was dying to go for a swim but couldn’t because the water is filled with deadly box jellyfish. I also had the strange experience of getting thrown out of public spaces and people making me delete pictures because they were afraid they might be in the shots- I guess they’re a little spooked up there about strangers walking around and taking pictures.
In my own experience, a lot of the people didn’t really like all the new attention that was being brought to Darwin and quite a few didn’t like what the new money and gentrification was bringing. One guy told me how much he missed the Darwin that he knew before the streets were paved (which wasn’t all that long ago). Conversely, we had many people welcome us into their homes as we took pictures of the unique style of architecture in Darwin designed specifically for the tropical climate called Troppo Architecture. I also met people who had a key role in bringing about Darwin’s change including the Deputy Chief Minister of the Northern Territory, the head of the Northern Territory’s Cattleman’s Association and a couple who successfully launched the first lifestyle magazine and gay nightclub in the entire Northern Territory. In their eyes the timing of Darwin’s coming changes is just about right.
Tags: Monocle, Monocle Magazine
Ad Campaign: GoodStart Early Learning 3rd ad
By Joe in Advertising, Kids / Children, Lifestyle, Recent WorkI had studied glass sculpture in college and one of the things that was a constant part of the creative process in sculpture was the act of building a maquette out of cardboard, wax or other materials before one went on to attempt to build the final object. This helps the sculptor visualize how the final product will be assembled, how much material will be needed and what obstacles one might come across in the process. I spent a lot of time gluing cardboard together in college although it didn’t really help all that much since I broke just about everything I made… But I was pretty sure I had the chops to make the letters for this shoot in the way that I wanted them to look.
In some cases I had to distort the letters so that they would look normal in the lens width and perspective that I was planning to use in the shoot. At first, spending long days listening to music while working with cardboard and hot glue was sort of fun and reminded me of college years. One of the interesting challenges in this project was being reminded that I now live in a fairly small country (Australia with 20m people) and it’s not like where I used to live (the U.S.) where you can get just about anything and get it cheaply. While back in the States I could go to just about any packing supply shop and easily buy or find cardboard with a white side to it, white cardboard just doesn’t seem to exist in Australia. I was quoted by some company that it would cost me several hundred dollars for them to print the color white onto the amount of cardboard I would need and it would have to be rush shipped up from Melbourne at no small expense and it would probably arrive late. I ended up having to paint the letters myself and I was surprised at just how much paint a thirsty piece of cardboard can soak up before it looks like solid white and ended up painting 4-5 coats for each letter. After getting about halfway through the letters (and about a dozen hot glue burns on my fingers) it came flooding back to me how tedious this kind of studio work was.At the shoot the kids had a great time playing with the letters and drawing all over them. Hiding in the rocket ship seemed to be a pretty big deal and a pecking order was immediately established as to who could spend the most time in the ship. It was only when they realized that they could kick and throw the letters that the shoot started to get a little hectic as the client, the agency and myself realized that the letters could get destroyed before we finished shooting. I had to jump in and run around, playing with the kids and distracting them from destroying the letters while I shouted instructions for when the art director should shoot, as he had become the camera operator about mid-way into the day so that I could manage the craziness.
All in all, it was probably a bad idea on my part to decide to build these letters the week between Christmas and New Years- which happened to be the week my baby daughter was due to be born. Having a baby is stressful enough but having to make gigantic cardboard letters while wondering if my baby is coming every time my phone rings is a bit more stress than anyone needs in a decade.
I finished the letters and we had the shoot 3 days after my daughter was born. It seemed like the minute the shoot was over and I was back at home I slept for what seemed like days. It might be a while before I volunteer myself for prop making but all in all I was pretty happy with the experience and end result.
Tags: Australia, children, good start, GoodStart, Kids
Good Weekend Magazine crew rowing story
By Joe in Editorial, Portraits, Recent Work, SportsA few months ago I was asked by Good Weekend Magazine to go down to Canberra and shoot images to go along with a series that they were doing about a few writers trying their hand at training for a day in an Olympic sport. I followed writer Mark Dapin as he went through a light version of the incredibly intense daily workout regimen and technique routines of the crew rower.
Tags: Good Weekend, Mark Dapin, Olympics, rowing, Sports
Ad Campaign: GoodStart Early Learning
By Joe in Advertising, Kids / Children, Lifestyle, Recent WorkIn December I worked with the impressive Sydney agency The Monkeys on a three image campaign for Australia’s GoodStart Early Learning Program. The GoodStart program has hundreds of early learning centers around Australia focused on children’s learning development in the crucial first 5 years of their life. Our approach to the shoot was to capture children engaged in discovery and play with their environment and the tagline, “Minds Now Open,” becomes an integrated part of the image and the activity.
Here are the first 2 images, already out on the streets. The third will be up soon as the finishing touches are made.
Tags: Australia, children, good start, GoodStart, Kids
My U.S. rep interviewed by Wonderful Machine
By Joe in NewsThe photographer portal Wonderful Machine has just interviewed my U.S. rep Patti Schumann from Schumann & Company. You can read about it here: http://www.wonderfulmachine.com/blog/2011/12/interview-with-patti-schumann-of-schumann-company/






























































