The photographer portal Wonderful Machine has just interviewed my U.S. rep Patti Schumann from Schumann & Company. You can read about it here: http://www.wonderfulmachine.com/blog/2011/12/interview-with-patti-schumann-of-schumann-company/
November 22, 2011
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Pampers Village- Images for Global Website Relaunch
By Joe in Advertising, Kids / Children, Lifestyle, Recent WorkThis past July I had the fantastic opportunity to go to New York and work with Saatchi & Saatchi and Strawberry Frog to shoot a series of images for the global relaunch of the Pampers Village website. Pampers Village is a site overseen by Pampers as a resource for parents and parents-to-be that serves as an information hub and an online community. The site covers a huge range of information for parents from learning about prenatal care to preparing your child for her first day of school.
The goal was to create a small library of images that would cover a broad range of ages and demographics so that as each country- or region-specific Pampers Village website rolls out they would have the appropriate imagery. Among the usual challenges of finding a range of locations, ethnicities and strong talent covering a lot of ages, we had to have it all in one place (and where else but New York?!). For about a month of pre-production I had to get up around 4am, work through the day and go to bed around 1am in order to be on the same page with the clients, the agency and my production team. I was in Sydney, the Creative Director was in Capetown, my producer was somewhere in southern France, the web design team were in the Netherlands, the agency was in NYC and the client was somewhere in the wilds of Canada (Toronto, I think). As one group of people were going to bed somewhere in the world another group were waking up somewhere else. By the time I arrived in New York we were hammering out the final details and the shoot went like clockwork… mostly due to the efforts of my indefatigable producer- whose name I reluctantly share- Annika Howe. It was a great week of shooting and working with Saatchi & Saatchi’s Global Creative Director Tris Gates-Bonarius was one of the best working experiences I’ve ever had.
Here are a few images from the new Pampers Village (the first site to roll out with the new look has been the site for Ireland.) As more country sites come out I’ll put up more pictures from the shoot.
Tags: campaign, children, international, Kids, Pampers, Saatchi & Saatchi, Strawberry Frog, Tris Gates-Bonarius, website
November 14, 2011
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Good Weekend Cover and Story
By Joe in Editorial, Portraits, Recent WorkA story I shot a few weeks ago for the Sydney Morning Herald’s weekend magazine, Good Weekend, just appeared this past weekend as the cover story. It was one of those happy instances where printing on matte newspaper stock made the pictures look fantastic and I was really happy with the end result.
Tags: Cover, Good Weekend, spread
October 3, 2011
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Rugby and Australian Football
By Joe in Landscape, Recent Work, SportsI’m starting to really get into it.
September 29, 2011
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Sydney Magazine Shoot- Sonoma Bakery
By Joe in Documentary, Editorial, Recent WorkA few weeks ago I did my first shoot for Sydney Magazine covering the day in a life of a loaf of bread as it’s made by Sonoma Bakery every day. I was pretty excited for this story because I’m big into cooking and baking- I make my own beer and cheese and had been baking bread for a while but I hadn’t really had much luck with the sourdough. It was inspiring to see a bakery at the production level of Sonoma still using the best ingredients and making everything by hand. In order to follow a loaf of bread from start to finish I had a 1:45am start time and finished around noon. Those kinds of hours do all sorts of interesting things to the eyes and brain when trying to shoot- I have absolutely no idea how doctors do 30 hour shifts.
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- Sydney Magazine- Our Daily Bread
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- A batch of fresh dough coming out of the mixer.
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- A kalamata olive dough resting.
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- Dividing the dough into loaf-sized portions.
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- Preparing baguettes.
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- One of the many bakers who hand-knead the loaves every day.
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- Loaves proofing in bannetons.
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- Retarding the loaves in a cooler to improve texture and flavor.
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- Dusting the loaves
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- Scored loaves ready for baking.
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- Just out of the oven.
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- Bread lands on the table at a Sydney cafe.
Tags: Food, Sydney Magazine
September 12, 2011
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Interview by THIS IS THE WHAT
By Joe in NewsLast month I was interviewed by photo blog This Is The What run by a photo editor from New York. You can read the interview here: http://www.thisisthewhat.com/2011/07/10-minutes-with-joe-wigdahl/.
Tags: interview, this is the what
September 6, 2011
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Album Art- The Tania and Jori Continents
By Joe in Music, Recent WorkI don’t do album art very often anymore but I often do it for my wife, who is the Tania in the band Via Tania and now as The Tania and Jori Continents. The Tania and Jori Continents- Continent One is a product of her collaboration with Finnish DJ / producer Jori Hulkonnen which began a few years ago. They originally began with a collaboration on a remix of a If I Know You by The Presets. When I listened to Continent One I couldn’t shake the image of wide open organic spaces invaded by alien, elemental forms, like the obelisk in 2001. I called my good friend, architect Paul Preissner ( http://www.paulpreissner.com ) to render the alien forms because his concepts for building shapes and skins are amazing constructions of the microscopic natural world made large. I asked him to create something that suggested the naturally occurring geometrical shapes of crystals and hexagonal basalt and he gave me these beautiful shapes that remind me of crystalline viruses or paramecia.
You can listen to a sample track from Continent One here.
Tags: Album Art, Tania and Jori, Via Tania
September 1, 2011
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Chinese Master Chefs
By Joe in Business / Industry, Portraits, Recent WorkOver the last week I’ve been shooting for some restaurants here in Sydney called the Taste of Shanghai and I’ve been lucky to enjoy some amazing Chinese cuisine. I’d have to say it’s some of the best I’ve ever had. This week they flew in a few master chefs from China and I had the opportunity to meet Master Li and Master Jo. I’m told that Master Li is considered one of the best chefs in China and Master Jo runs something like 60 restaurants. I’ll eat almost anything but when I told him I wasn’t down with sea cucumber (bad experience in my teens) he took it as a challenge and made me a dish with sea cucumber that was amazing. For being such big deals, they didn’t really strike me as having the egos or insanity that some of the American chefs that I’ve met have had and they came off as having very little pretense.
August 21, 2011
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Cover and leading story for Good Weekend
By Joe in Editorial, Kids / Children, Portraits, Recent WorkI shot the images for the cover story of this past weekend’s issue of Good Weekend, a major Australian magazine distributed in The Sydney Morning Herald and The Age every Saturday. It’s Australia’s equivalent of the New York Times Magazine.
I’d like to say it was a challenging shoot but getting teenagers to look like they’re playing video games is just about the easiest thing in the world. It was my first Australian magazine cover and my first time working with the people at Good Weekend and I had a great time.
Tags: Australia, Cover, editorial, Good Weekend, spreads
